Case Study FinTech / Investment Management 2024

Website, Investor Portal & Growth System for Morgan Assets

+35%
More Qualified Leads
+15%
Sales Growth (Meta Ads)
5
Investor Portal Modules
50+
Crypto Deposit Options
Client
Morgan Assets Ltd
Industry
FinTech / Investment Management
Engagement
Web, Portal, CRM & Paid Growth
Timeline
Delivered & Live
Outcome
Marketing site, custom investor portal (crypto deposits, KYC, withdrawals), GoHighLevel CRM and Meta ad campaigns — delivering +35% leads and +15% sales.
01
The Challenge

A Fund Manager Without the Digital Infrastructure to Grow

Morgan Assets is a PAMM (Percentage Allocation Management Module) fund-management firm whose capital is run by a team of professional traders. Their trading was solid — but the digital infrastructure around it was not. The marketing site did not convey institutional credibility, there was no self-serve investor portal, enquiries were tracked by hand, and paid advertising ran without a funnel behind it.

They needed Devvista to deliver the whole stack a modern investment firm needs to acquire and serve investors: a credible website, a secure portal for funding and withdrawals, a CRM to capture every lead, and ad campaigns engineered to convert.

  • 01
    No Self-Serve Investor Portal
    Investors had no way to fund an account, track performance, request withdrawals or complete identity verification on their own.
  • 02
    Leads Tracked Manually
    Enquiries were handled by hand with no CRM, so follow-up was slow and inconsistent — and leads slipped through the cracks.
  • 03
    Under-Converting Marketing Site
    The existing site failed to communicate institutional credibility or turn visitors into investor enquiries.
  • 04
    Ad Spend Without a Funnel
    Paid advertising wasn't connected to a CRM or an optimised funnel, which capped the return on every dollar spent.
02
The Approach

How We Built Morgan Assets' Web, Portal & Growth Stack

We delivered everything a modern investment firm needs to acquire and serve investors — a credible marketing site, a secure custom portal, a CRM that captures every lead, and ad campaigns engineered to convert.

01 — WEBSITE

WordPress + Elementor Marketing Site

Designed and built a credible, institutional marketing site on WordPress with Elementor — a clear PAMM explainer, verified performance, and conversion-focused calls to action that turn visitors into investor enquiries.

02 — SEO

On-Page SEO Foundation

Implemented on-page SEO — optimised titles, meta, headings and content structured around PAMM fund and institutional-investment keywords — so investors searching for managed funds can actually find Morgan Assets.

03 — PORTAL

Custom-Theme Investor Portal

Built a custom WordPress-theme investor portal where investors fund their account, complete KYC identity verification, track portfolio performance and transactions, and request withdrawals — entirely self-serve.

04 — PAYMENTS

NOWPayments Crypto Funding (API + IPN)

Integrated NOWPayments with full API and IPN (webhook) handling so USDT deposits are created, confirmed on-chain and credited to the investor's balance automatically — with partial-payment detection and admin-approval safeguards.

05 — GROWTH

GoHighLevel CRM + Meta Ads

Set up a GoHighLevel (GHL) CRM to capture and nurture every lead automatically — lifting leads 35% versus their manual process — and ran Meta ad campaigns that grew sales 15% over their previous advertising.

06 — ADMIN

Full WordPress Admin Control

Investors, deposits, withdrawals, KYC approvals and content are all managed from the WordPress admin, so the Morgan Assets team runs the entire platform independently.

Platform Walkthrough

A Look Inside What We Built

Devvista designed and built the entire investor portal from scratch on a custom WordPress theme — funding, verification, withdrawals and reporting, all self-serve for investors and fully manageable from the admin.

Morgan Assets investor dashboard built by Devvista showing portfolio overview, lifetime profit and withdrawal totals
Investor Dashboard Real-time portfolio overview — invested, profit, withdrawals and portfolio value at a glance.
Morgan Assets investor portal fund account page with USDT crypto deposit via NOWPayments integration
Fund Account (Crypto) USDT (TRC-20) deposits via NOWPayments — credited automatically after on-chain confirmation.
Morgan Assets investor portal withdrawal request page with KYC verification and capital lock rules
Withdrawals Monthly profit withdrawals with capital-lock rules and admin review — KYC-gated for security.
Morgan Assets investor portal transaction history table showing deposits, profits and withdrawals
Transaction History A full record of deposits, profits and withdrawals with status and reference IDs.
Morgan Assets investor portal KYC identity verification page with government ID document upload
KYC Verification Multi-step identity verification — document upload, under-review and verified states.
03
The Results

What the Engagement Delivered

A credible web presence, a self-serve investor portal handling real crypto funding, and a growth system that measurably increased both leads and sales.

35 %
More Leads (GHL CRM vs manual)
vs manual
15 %
Sales Growth (Meta Ads)
vs prior ads
5
Investor Portal Modules
50 +
Crypto Deposit Options
Lead Capture
Manual tracking Automated GHL CRM
Investor Funding
No self-serve portal Crypto deposits + KYC
Ad Performance
Previous ads +15% sales (Meta)
Morgan Assets PAMM fund monthly performance section built by Devvista on WordPress with Elementor
The marketing site's verified performance section — built to convey institutional credibility.
The Process

How We Delivered It

A sequenced build — credible site first, then the secure portal and payments, then the growth engine.

01
Discovery & Planning
Scope
02
Marketing Site + SEO
WordPress / Elementor
03
Investor Portal + NOWPayments
Custom Theme
04
GoHighLevel CRM + Meta Ads
Growth
05
Launch & Ongoing Growth
Live
Tech Stack

Technologies
& Tools

A WordPress build at its core — Elementor for the marketing site and a custom theme for the investor portal — with NOWPayments (API + IPN) handling crypto deposits, a GoHighLevel CRM capturing leads, and Meta Ads driving demand. MySQL data, SMTP email and SSL throughout.

WordPress Elementor PHP MySQL Custom WP Theme JavaScript AJAX KYC NOWPayments IPN / Webhooks USDT (TRC-20) GoHighLevel Meta Ads On-Page SEO SSL/HTTPS SMTP WP REST API
“
Everything was delivered exactly as discussed — clean design, all features working, and even finished early. The admin panel is very easy to manage. Very professional work.
V
Vicky
Client — Morgan Assets Ltd, Malaysia
FAQ

Frequently Asked Questions

Common questions about how Devvista built the Morgan Assets Ltd Web, Portal, CRM & Paid Growth.

What did Devvista build for Morgan Assets?
Devvista delivered a full-service engagement for Morgan Assets, a PAMM fund-management firm: a WordPress and Elementor marketing site with on-page SEO, a custom-theme investor portal (crypto deposits via NOWPayments, KYC verification, withdrawals and transaction history), a GoHighLevel CRM, and Meta ad campaigns. The work lifted qualified leads by 35% and sales by 15%.
How does the Morgan Assets investor portal work?
The portal is a custom WordPress theme Devvista built from scratch. Investors fund their account with USDT crypto through NOWPayments, complete KYC identity verification, track portfolio performance and a full transaction history, and request withdrawals — all self-serve. The Morgan Assets team manages investors, deposits, withdrawals and KYC approvals from the WordPress admin.
How are crypto deposits handled in the investor portal?
Devvista integrated NOWPayments using its API and IPN (webhook) callbacks. When an investor deposits USDT (TRC-20), the payment is created, confirmed on-chain and credited to their balance automatically. The system also detects partial payments and routes them for admin approval, so funds are never mis-credited.
How did Devvista increase Morgan Assets' leads by 35%?
Devvista set up a GoHighLevel (GHL) CRM that captures and nurtures every enquiry automatically, replacing the manual tracking the team relied on before. Faster, consistent follow-up and automated pipelines increased qualified leads by roughly 35% compared with their previous manual process.
How did Meta ads grow sales by 15%?
Devvista ran Meta (Facebook and Instagram) ad campaigns tied into the GoHighLevel CRM funnel, with sharper targeting and creative than the client's previous advertising. Connecting ad spend to a proper lead-capture and nurture system increased sales by about 15% over their prior campaigns.
Is the Morgan Assets platform built on WordPress?
Yes. The marketing site is built on WordPress with Elementor, and the investor portal runs on a custom WordPress theme. NOWPayments, GoHighLevel and Meta Ads are integrated around it, data sits in MySQL, and the whole platform is managed from the WordPress admin — so the client isn't locked into a proprietary builder.
What is a PAMM fund, and did Devvista build the trading?
A PAMM (Percentage Allocation Management Module) fund pools investor capital into a master account managed by professional traders, with profits and losses allocated by each investor's share. Devvista built the digital platform around the fund — the marketing site, investor portal, CRM and ad campaigns — not the trading itself, which Morgan Assets' own trading team manages.
Can the Morgan Assets team manage the platform without developers?
Yes. Investors, deposits, withdrawals, KYC approvals and all website content are managed from the WordPress admin. The platform was handed over so the Morgan Assets team can run day-to-day operations independently, without needing a developer.
GROW

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